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LRV: 30.68
Light Reflectance Value

LRV, or Light Reflectance Value, is a measurement commonly used by design professionals—such as architects and interior designers—that expresses the percentage of light reflected from a surface. LRVs range from 0-100, with 100 being pure white and 0 being absolute black.

Soft Cranberry 2094-40

This poised pinkish-brown mid-tone is the perfect backdrop for a sitting room or tea room. As calming as a cup of afternoon tea, soft cranberry has a muted, milky quality.