Light Reflectance Value
LRV, or Light Reflectance Value, is a measurement commonly used by design professionals—such as architects and interior designers—that expresses the percentage of light reflected from a surface. LRVs range from 0-100, with 100 being pure white and 0 being absolute black.
A soft, muddy red with underlying tones of blue, tea room works wonderfully for those who prefer softer tones of red. Considered a traditional Victorian hue, it also works well in modern settings.