Light Reflectance Value
LRV, or Light Reflectance Value, is a measurement commonly used by design professionals—such as architects and interior designers—that expresses the percentage of light reflected from a surface. LRVs range from 0-100, with 100 being pure white and 0 being absolute black.
On the violet side of rose, this subtle shade is soft and unassuming. It combines the pretty playfulness of purple with a dramatic undertone of gray.