Light Reflectance Value
LRV, or Light Reflectance Value, is a measurement commonly used by design professionals—such as architects and interior designers—that expresses the percentage of light reflected from a surface. LRVs range from 0-100, with 100 being pure white and 0 being absolute black.
Also known as Willow Creek 1468. This color is part of America's Colors. A concise collection of soft neutrals features a snapshot in color of America's most popular, well-traveled regions. Geographically inspired with tones that are welcoming, America's Colors' palette of 42 subtle colors delivers a collection ranging from the pale gray tones of our beautiful coastlines to the rich, clay earthtones of the Southwest desert.